FORCAR

While you sweat it out on the roads, your
car shall smell nothing like it.

Godrej aer Click for Cars
Godrej aer for Home

FORHOME

Every home has a story. Choose a
fragrance to narrate yours.

Godrej aer for Home

RICHIRISH.COCKTAIL

Every nose deserves the royal treatment. So, make your nose feel majestic with this fragrance of fresh irises.

Available Formats

twist
click

BRIGHTTANGY.DELIGHT

Spice up your life. Spread happiness with this sunny & tangy fragrance.

Available Formats

twist
click
pocket
Godrej aer - Bright Tangy Delight for Car & Home Godrej aer - Bright Tangy Delight for Car & Home

COOLSURF.BLUE

Breathe the smooth sea breeze flowing over coral reefs in Mauritius.

Available Formats

spray
twist
click
matic
Godrej aer - Cool Surf Godrej aer - Cool Surf

PETALCRUSH.PINK

Feeling romantic? Let the warm blush of the roses lift up your spirits.

Available Formats

spray
twist
click
matic
Godrej aer - Crush Pink Godrej aer - Crush Pink

FRESHLUSH.GREEN

Feel the freshness of green grass & lush green valleys right in your car & home.

Available Formats

spray
twist
click
matic
Godrej aer - Lush Green Godrej aer - Lush Green

MUSKAFTER.SMOKE

Don’t smoke! If you must, let our musk fragrance lift your senses.

Available Formats

spray
twist
click
Godrej aer - Musk After Smoke Godrej aer - Musk After Smoke

MORNINGMISTY.MEADOWS

Experience the misty meadows every day and get lured by the pristine jasmines and lilies.

Available Formats

spray
pocket
Godrej aer - Morning Misty Meadows Godrej aer - Morning Misty Meadows

VIOLETVALLEY.BLOOM

Get ready to be enchanted by the flirty viola flowers.

Available Formats

spray
pocket
matic
Godrej aer - Violet Valley Bloom Godrej aer - Violet Valley Bloom

freshforest.drizzle

With this woody aroma, the wilderness will seem just a drive away.

Available Formats

twist

sunnycitrus.blast

The zest of all things citrus, topped with a dollop of pure sunshine.

Available Formats

twist

OURSTORYSO FAR

A glimpse of our journey in our quest to uplift your experience with our amazing fragrances.

  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • aer pocket – Happy Mornings TVC

    We know you sing and dance in the bathroom because we’re there too, with our amazing fragrances. We make mornings happy, bathrooms happy and you happy. And we let the world know this with a fun TVC for aer pocket.

  • Father’s Day - #WishWithATwist

    As we always do, we did Father’s Day differently with #WishWithATwist. Fathers were in for a huge surprise as we turned real-time tweets and Facebook comments into audio greeting songs, just for them.

  • Mother’s Day – #MomScentiments

    This Mother’s Day, we got scentimental on social media and spoke about every kind of mom out there with #MomScentiments. Yes, every kind of mom, on social media. Even the ones not on social media. Every kind.

  • Fragrance Day

    It was #FragranceDay on #FragranceDay. But it has been #FragranceDay every day after that too. Confused? Well, don’t be. Just take a look at our digital film and you’ll know that every day is #FragranceDay.

  • World Toilet Day - #HappyIdea

    Happy ideas come to us in happy places. On World Toilet Day, we asked our users to flush away boredom and share an idea with us that came to them in a happy, fragrant bathroom.

  • Diwali - #GuestReadyHomes

    Rickshawali and Sameer Malkani turned this Diwali into an ‘aer-tight’ one for our followers. Their #GuestReady tips and tricks made sure our followers on social media got much more than they asked for.

  • Godrej aer – Cinema activation

    We replaced the smell of stale air conditioning with the fresh fragrances of Godrej aer twist. We put on quite a scentertaining show in cinema halls with an ad movie-goers could smell, right from their seats.

  • aer twist – on your dashboard, and now on TV!

    Our ‘little fella’, Godrej aer twist plays a big part in making drives better. And we said that with #BetterDriveEveryday – a cute, little TVC like us.

  • Father’s Day - #DadsRequest

    Bollywood and social media’s favourite Babuji - Alok Nath made a #DadsRequest on Father’s Day. He asked our followers to replace social media wishes with a fun long drive with their dads and a thoughtful gift of Godrej aer twist.

  • World Environment Day - #PlantAFragrance

    The world became much more fragrant with #PlantAFragrance on World Environment Day this year. We turned making eco-friendly fragrances into a contest. Some won, but everybody walked away with great recipes for home-made fragrances.

  • World Tobacco Day - #BreakTheSmokeBreak

    On World Tobacco Day, we didn’t just #BreakTheSmokeBreak, we also broke the Internet. We moved away from advice to interruption with quirky automated phone calls and SMSes. With over 5200 phone calls made, we caused quite the disruption and broke quite a few smoke breaks.

  • fresh.lush.green and petal.crush.pink, now in bathrooms!

    We added two new pockets to the aer family. We launched our much-loved fragrances, fresh.lush.green and petal.crush.pink for bathrooms and made them happy places.

  • #Diwaliness

    With Diwaliness, we turned the festival of lights into a festival of lightness with the help of a cleaning song, digital videos and DIY posts.

  • aer pocket

    With the launch of aer pocket bathroom freshener, bathrooms became happy and how! And their happiness was broadcasted through a hilarious TVC, digital videos and social media.

  • rich.irish.cocktail

    The royal members of our family, rich.irish.cocktail, made a royal entrance into the digital and real world in December, 2015. Available in click & twist, these car fresheners look and smell like royalty. Just like us :)

  • #changetheaer

    It’s a tough task to remind people to #changetheaer after every 60 days. Not to mention preachy. But thankfully, the dashboard pieces, Bobblehead and Hula Girl, sprang into action and helped us through YouTube and social media!

  • National Fragrance Day

    On National Fragrance Day, we created quite a stir on social media as we asked people to vote for their favourite fragrances from around the earth. Not so surprisingly, the fragrance of damp earth was voted as the National Fragrance of India on March 21st, 2015.

  • bright.tangy.delight

    After fresh.lush.green, petal.crush.pink, musk.after.smoke and cool.surf.blue, allow us to introduce our new car fragrance, bright.tangy.delight. It’s bright, delightful and consistent. Just like us :)

  • #ChangeTheAir

    Pinto is a street dog. Tara is a high society pigeon. And Sunny is an old, wise tree. On December 2nd, National Pollution Prevention Day, they came together in our latest campaign to give a simple message: While Godrej aer can change the air inside your car, you can change the air outside by renewing your PUC on time.

  • launch of violet.valley.bloom and morning.misty.meadows

    In July 2014, we asked our fans and followers on Twitter and Facebook to share their travel experiences and inspire us to create our next amazing fragrance. But since we couldn’t fit their experiences in one can, we created two new home fragrances.

  • aer gets ranked as the 11th most trusted brand

    Economic Times ranks Godrej aer as the 11th most trusted brand in the Home Care category. So we order 50 boxes of tissue paper. After all, it's a teary-eyed moment for us. *sniff*

  • #InspireAFragrance

    We asked our social media fans to share their travel experiences with us. This inspired us to create our next amazing fragrance.

  • general election campaign

    As the entire nation waited in anticipation to witness the election of our new government, we decided to run our own little campaign on Facebook and Twitter. To ease the tension of course.

  • brainstorming workshop

    We organized a brainstorming workshop to come up with our next amazing fragrance. When we came out of it, we had a big light bulb floating above our heads.

  • aer in air, rail and road Indigo

    Airlines, Indian Railways and EasyCabs began to use aer in their planes, trains and cars. Yes, we’re changing the air, one mode of transport at a time.

  • launch of click gel

    History repeats itself, but not entirely. Now, even aer click comes with clever gel technology. Even they’re spill-proof. And even they keep your car consistently fragrant for 60 days.

  • we bought a new water cooler

    A fancy new water cooler, to be precise. It has a built-in MP3 player and takes active part in water cooler conversations.

  • meet Scent-a-Claus

    For the first time in the history of Christmas, Scent-a-Claus decided to make his first public appearance. We were lucky he chose our Facebook page to do that.

  • twist gel TV commercial

    TVC of aer twist gel went on air. Starring a young man, a handsome car, an adorable dog and a breathtaking aer twist fragrance. Drinks on the house, everyone!

  • aer gets listed as Maruti genuine accessory

    Trusted by car owners and manufacturers alike. We like the sound of that. And the smell of it too.

  • #DontSmokeBecause

    musk.after.smoke refreshes the air after you smoke. Although we suggest you quit smoking and just enjoy the fragrance. Presenting the world’s first crowd-sourced twitter song that goes: Don’t… smoke… becaauuse. Sing along.

  • we bought a new painting

    No, we are not art connoisseurs. But the walls in our lobby were feeling lonely.

  • launch of twist gel

    aer twist car fragrances now come with a clever gel technology. So they’re spill-proof. They also keep your car consistently fragrant for 60 days. Let’s hear it for science.

  • say hello to musk.after.smoke

    We returned from the Himalayas without enlightenment, but with an amazing new fragrance.

  • to newer heights

    We went to the Himalayas to find new fragrances. And some enlightenment.

  • aer click, now also in pink

    Until now, only aer twist and aer spray came in petal.crush.pink. But after the fragrance received much love, we introduced aer click in pink too.

  • our first TV commercial went on aer

    We released our first ever TVC, starring a young man, a handsome car and aer click fragrances. More pizzas!

  • team building

    We went on a team building trip. It was a BYOS trip (Bring your own sandwiches).

  • first ad

    We announced our love to the world by releasing our first ad. Pizzas for everyone at work!

  • we joined Facebook and Twitter

    Our R&D team worked hard to make our page the world’s first fragrant social media page. So, don’t be surprised if we ask you to smell your screen someday.

  • product launch

    We launched aer click, aer twist and aer spray. And made them available in cool.surf.blue, fresh.lush.green and petal.crush.pink. Three incredible fragrances!

  • in the beginning there was aer

    Cupid struck our noses. We fell in love and decided to create home and car fragrances. We named ourselves aer.

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theshowcase

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Godrej aer twist Cinema Activation

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