While you sweat it out on the roads, your
car shall smell nothing like it.
Every home has a story. Choose a
fragrance to narrate yours.
Every nose deserves the royal treatment. So, make your nose feel majestic with this fragrance of fresh irises.
Spice up your life. Spread happiness with this sunny & tangy fragrance.
Breathe the smooth sea breeze flowing over coral reefs in Mauritius.
Feeling romantic? Let the warm blush of the roses lift up your spirits.
Feel the freshness of green grass & lush green valleys right in your car & home.
Don’t smoke! If you must, let our musk fragrance lift your senses.
Experience the misty meadows every day and get lured by the pristine jasmines and lilies.
Get ready to be enchanted by the flirty viola flowers.
With this woody aroma, the wilderness will seem just a drive away.
The zest of all things citrus, topped with a dollop of pure sunshine.
We love having fun and we love it when our users have fun too. Which is why, we made a New Year’s eve party checklist. So, our users could be party ready and their homes, #GuestReady.
Our users didn’t need their own cars to experience #BetterDriveEveryDay, they could just book one on an app. We put our delightfully fragrant twists in Uber and Ola cabs in Mumbai. What’s more? We also gave our users a chance to win exciting aer goodies by asking them to spot the aer cabs around the city.
Psst...psst...Godrej aer matic, our all-new automatic fragrance diffusers took over the internet. We didn’t just bring in an innovative campaign but also brought in an innovative product to change the aer around everyone. But we didn’t stop there, we decided to spray it and say it through a fun stop-motion video.
The festivities continued during Durga Puja, with a twist of course. Actually, many twists. For #PujoWithATwist we had influencers take our followers on fun pandal-hopping adventures through the festive streets of Kolkata with Instagram stories.
With festive posts, we made sure homes were #GuestReady and fragrant for the biggest, most important nose – Ganesha’s!
Newspapers didn’t just bring in fresh news, they also brought in fresh fragrances. How? With a fragrant ad in the newspaper. We made sure TOI and HT readers in Mumbai and Delhi had a happy morning that began with the refreshing fragrance of Godrej aer pocket.
As we always do, we did Father’s Day differently with #WishWithATwist. Fathers were in for a huge surprise as we turned real-time tweets and Facebook comments into audio greeting songs, just for them.
This Mother’s Day, we got scentimental on social media and spoke about every kind of mom out there with #MomScentiments. Yes, every kind of mom, on social media. Even the ones not on social media. Every kind.
Happy ideas come to us in happy places. On World Toilet Day, we asked our users to flush away boredom and share an idea with us that came to them in a happy, fragrant bathroom.
Rickshawali and Sameer Malkani turned this Diwali into an ‘aer-tight’ one for our followers. Their #GuestReady tips and tricks made sure our followers on social media got much more than they asked for.
Our ‘little fella’, Godrej aer twist plays a big part in making drives better. And we said that with #BetterDriveEveryday – a cute, little TVC like us.
The world became much more fragrant with #PlantAFragrance on World Environment Day this year. We turned making eco-friendly fragrances into a contest. Some won, but everybody walked away with great recipes for home-made fragrances.
On World Tobacco Day, we didn’t just #BreakTheSmokeBreak, we also broke the Internet. We moved away from advice to interruption with quirky automated phone calls and SMSes. With over 5200 phone calls made, we caused quite the disruption and broke quite a few smoke breaks.
We added two new pockets to the aer family. We launched our much-loved fragrances, fresh.lush.green and petal.crush.pink for bathrooms and made them happy places.
The royal members of our family, rich.irish.cocktail, made a royal entrance into the digital and real world in December, 2015. Available in click & twist, these car fresheners look and smell like royalty. Just like us :)
On National Fragrance Day, we created quite a stir on social media as we asked people to vote for their favourite fragrances from around the earth. Not so surprisingly, the fragrance of damp earth was voted as the National Fragrance of India on March 21st, 2015.
After fresh.lush.green, petal.crush.pink, musk.after.smoke and cool.surf.blue, allow us to introduce our new car fragrance, bright.tangy.delight. It’s bright, delightful and consistent. Just like us :)
Pinto is a street dog. Tara is a high society pigeon. And Sunny is an old, wise tree. On December 2nd, National Pollution Prevention Day, they came together in our latest campaign to give a simple message: While Godrej aer can change the air inside your car, you can change the air outside by renewing your PUC on time.
In July 2014, we asked our fans and followers on Twitter and Facebook to share their travel experiences and inspire us to create our next amazing fragrance. But since we couldn’t fit their experiences in one can, we created two new home fragrances.
Economic Times ranks Godrej aer as the 11th most trusted brand in the Home Care category. So we order 50 boxes of tissue paper. After all, it's a teary-eyed moment for us. *sniff*
We asked our social media fans to share their travel experiences with us. This inspired us to create our next amazing fragrance.
As the entire nation waited in anticipation to witness the election of our new government, we decided to run our own little campaign on Facebook and Twitter. To ease the tension of course.
We organized a brainstorming workshop to come up with our next amazing fragrance. When we came out of it, we had a big light bulb floating above our heads.
Airlines, Indian Railways and EasyCabs began to use aer in their planes, trains and cars. Yes, we’re changing the air, one mode of transport at a time.
History repeats itself, but not entirely. Now, even aer click comes with clever gel technology. Even they’re spill-proof. And even they keep your car consistently fragrant for 60 days.
A fancy new water cooler, to be precise. It has a built-in MP3 player and takes active part in water cooler conversations.
For the first time in the history of Christmas, Scent-a-Claus decided to make his first public appearance. We were lucky he chose our Facebook page to do that.
TVC of aer twist gel went on air. Starring a young man, a handsome car, an adorable dog and a breathtaking aer twist fragrance. Drinks on the house, everyone!
Trusted by car owners and manufacturers alike. We like the sound of that. And the smell of it too.
No, we are not art connoisseurs. But the walls in our lobby were feeling lonely.
aer twist car fragrances now come with a clever gel technology. So they’re spill-proof. They also keep your car consistently fragrant for 60 days. Let’s hear it for science.
We returned from the Himalayas without enlightenment, but with an amazing new fragrance.
We went to the Himalayas to find new fragrances. And some enlightenment.
Until now, only aer twist and aer spray came in petal.crush.pink. But after the fragrance received much love, we introduced aer click in pink too.
We released our first ever TVC, starring a young man, a handsome car and aer click fragrances. More pizzas!
We went on a team building trip. It was a BYOS trip (Bring your own sandwiches).
We announced our love to the world by releasing our first ad. Pizzas for everyone at work!
Our R&D team worked hard to make our page the world’s first fragrant social media page. So, don’t be surprised if we ask you to smell your screen someday.
We launched aer click, aer twist and aer spray. And made them available in cool.surf.blue, fresh.lush.green and petal.crush.pink. Three incredible fragrances!
Cupid struck our noses. We fell in love and decided to create home and car fragrances. We named ourselves aer.